Why People Infatuated with Pokemon Go?
Norris was head of content at companies engaged in digital in
Brighton, southern England, and he was talking about in the above
statement is a game Pokemon Go which was popular at the moment.The basic principle of the game Pokemon Go utilizing the technology of augmented reality (augmented reality) is to track and locate virtual Pokemon around us.
This game has been downloaded millions of times worldwide. Why do so many people fall in love and infatuation?
One of the success factors that are so fenonemal Pokemon Go is the ease of playing this game, said Andrew Przybylski, a psychologist at the Oxford Internet Institute who did a lot of studies about the game.
For many people, smart phones, and GPS (global positioning system) instead of foreign goods. Who does not have a smart phone, and who is not using a map application?"You will easily play it," said Przybylski.
Another factor is the nostalgia.
Many fans of Pokemon Go that was already in love with this character when the series first Pokemon was launched in 1996.
three factors
But nostalgia is not enough.
Przybylski said the game is selling nostalgic past must also have an element of 'newness' and 'fun' in order to get a warm welcome.
"To be absorbed, the players must feel confident, the game should give them the freedom to explore, and connect with the other players. If these three factors are met, it is likely the game will be a huge success," said Przybylski.
Three conditions are met Pokemon Go, as said Norris is now more actively explore the Brighton area with Pokemon Go."There are many roads in Brighton I did not know before," said Norris.
Because so much fun looking Pokemon virtual world, there are up outside the home until midnight or even while waiting for his wife who was giving birth.
Looks strange indeed, but actually this anomaly also encourage the emergence of other factors that also makes Pokemon Go big success: a conversation in social media.
In 2013, British journalist Charlie Brooker refer to Twitter as one of the games that changed the world.
You may ask whether Twitter could be categorized as a game?
The answer is yes, according to Brooker. On Twitter, there are several elements that make social media services is not unlike the game. For instance there is a competition-based points system (which is marked with the number of followers).
Thus, social media is a game, or at least can be played like a game app.
Social media
Pokemon Go has great potential for in-meme-kan in social media. Look at how many Pokemon Go meme that has been circulating on Twitter, Facebook, Snapchat, or in the WhatsApp messaging services.
And can be expected, meme funny've almost certainly got rained comment and will be immediately distributed to the other.
So, Pokemon Go not only games but also social media.
In the context of the success of Pokemon Go, factors of social media and social interaction can not be underestimated.
Many players who claim now more interaction with people in the real world because of Pokemon Go, so it must be acknowledged this game encourages interaction with other people, either online or in person (face to face).
According Przybylski game Pokemon Go is a social media era.
"The era of social media indirectly have trained us to be ready to play Pokemon Go," said Przybylski.
Now, the question now is whether this remarkable success will last a long time or it will end up like the other games, which disappeared in a matter of weeks or months.
Certainly can not be answered now. But definitely behind it all, there are psychological factors that make people crazy about Pokemon Go.
